We’re excited to share Paulius Matulevicius’ journey — how a young professional stepped into the world of digital marketing with the help of CodeAcademy. We spoke with Paulius about why he chose the “Digital Marketing – PPC and SEO with AI” course, what his main goals were, and how he successfully landed a job at the digital marketing agency Asteri.

Why did you choose to study at CodeAcademy?
I chose CodeAcademy because I was already familiar with it as a provider of high-quality training programs. When I had the opportunity to receive funding from the Employment Service, I looked into their available courses and saw that CodeAcademy offered training in the exact field I wanted to develop in. That made my decision easy—I decided to start learning.
What were your initial goals when you started at CodeAcademy?
I wanted to learn WordPress, expand my knowledge of SEO, and gain new insights into PPC.
How did you stay motivated during difficult moments—both while learning and job hunting?
What kept me motivated was seeing the huge potential and opportunities in this field. I also had no doubts that the knowledge I gained would be valuable and applicable in real-world situations.
What did you do to land your first job?
I prepared a well-structured, detailed CV and wrote a strong cover letter to showcase my skills and motivation.
What advice would you give to those looking to change careers?
In my opinion, before switching careers, it’s crucial to research the market you plan to enter after your training. Of course, you won’t become a professional overnight, so it’s important to keep learning, stay curious, and continuously improve your skills. The more you grow your expertise, the better you can position yourself and your services in the job market. If you’re curious and eager to learn, I truly believe you will succeed!